The web system behind GridPiggy.
GridPiggy helps homeowners with solar earn more from a battery. Working with FoxESS and Localvolts, it runs dozens of home batteries as one virtual power plant: they charge when power is cheap and sell when it’s expensive.
Here is every part of the web system that brings GridPiggy new customers, and what each part does.
Shared with GridPiggy’s permission. Screens are simplified to show how each part works, and figures are left out on purpose.
01Plan
Make a new idea easy to understand.
Most homeowners have never heard of a virtual power plant. Before designing anything, we decide who GridPiggy should talk to first and how to explain the offer in plain words.
- Audience definition
- Offer and value proposition
- Customer journey mapping
GridPiggy — web system brief
- Who to reach first
- Homeowners with rooftop solar who are wondering whether a battery is worth it
- The offer, in one line
- Your battery charges when power is cheap and sells when it’s expensive. We handle the timing.
- What they worry about
- “Will it pay off?” “Is it complicated?” “Do I lose control of my battery?”
- Who’s behind it
- FoxESS batteries, trading through Localvolts, managed by GridPiggy
- The journey
- SearchHow it works pageEligibility checkCallBattery live
02Get found
Reach homeowners while they’re researching batteries.
People looking into batteries search with questions, not product names. Search campaigns answer those questions, and each one leads to the page that answers it best.
- Search and paid campaign support
- Landing pages for each campaign
- Campaign tracking
Charge when power is cheap, sell when it’s expensive. FoxESS batteries, managed for you.
Campaign setup
| People searching | Sent to | Tracked |
|---|---|---|
| is a solar battery worth it | Battery savings page | Yes |
| virtual power plant | How it works page | Yes |
| sell solar power back to the grid | Selling power page | Yes |
03Explain
Show how it works before asking for anything.
The website explains the idea in one picture: a day of electricity prices, with the battery charging in the cheap hours and selling in the expensive ones. Every section leads to the same step: checking if your home is eligible.
- Website architecture
- UX and interface design
- Conversion-focused copy direction
- Responsive development
Charge from the grid when power is cheap. Sell it back when it’s expensive. We manage the timing.
Check if my home is eligible04Qualify
Check eligibility first, so every enquiry is a real fit.
Not every home suits a battery in the virtual power plant. A short eligibility check on any phone asks the few questions GridPiggy needs, so the team spends its time on homes it can actually help.
- Forms and booking journeys
- Lead qualification
- Conversion pathways
Is your home eligible?
Do you have rooftop solar?
Do you have a battery?
Your postcode
Enter postcode See my options05Follow up
Every enquiry followed up, from first check to battery live.
When a homeowner finishes the check, their answers land in GridPiggy’s CRM, the right person is notified and the homeowner gets a text straight away. The pipeline shows every home from enquiry to joining the virtual power plant.
- CRM integration
- Automated lead routing
- Email and SMS follow-up
- Internal notifications
- Pipeline setup
GridPiggy pipeline
New
Call booked
Quote sent
Battery live
06Improve
See what’s working, then make it work better.
A monthly report shows which searches bring eligible homeowners and where people stop in the eligibility check, so each month starts with one clear improvement.
- Conversion tracking
- Dashboard reporting
- Landing-page testing
- Ongoing conversion optimisation
GridPiggy · monthly report
Figures hiddenEligible enquiries by source
Eligibility check
Six parts, one system.
Build Your Web System- Strategy turns a new idea into one clear offer.
- Search campaigns reach homeowners researching batteries.
- The website shows how the virtual power plant works.
- The eligibility check brings in homes that fit.
- Automation follows up every enquiry.
- Reporting points to the next improvement.
Want a system like this for your business?
Tell us how you win customers today. We’ll show you which parts of the system would make the biggest difference.